Ja! Natürlich an Austrian organic brand, which positions itself as the largest in Austria and has a longstanding commitment to organic products and health. For over 30 years, they have been supporting small-scale, regional agriculture and championing biodiversity, nature, and animal welfare. Their mission started with making high-quality organic food more accessible and affordable for Austrian consumers, and they now offer over 1,100 products.
- UI/UX Design
- Design Systems
- Wireframes & Prototyping
- WordPress Implementation
Austria’s largest organic brand came to us with a request to refresh their website, seeking a more engaging, visually aligned online presence that could embody their passion for quality, sustainability, and authentic organic products. They wanted a digital experience that would echo their values, showcase their expansive range, and appeal to their growing community of eco-conscious customers. Our goal was to build a site that not only felt true to the brand’s roots but also introduced a fresh, modern look for a new generation of customers.
We dove into this project with a dual focus: to preserve the brand’s authenticity while enhancing their digital reach and appeal. Using WordPress as our core platform, we implemented modern web technologies to ensure a robust, flexible, and easy-to-manage website. The design centered around an earthy, organic-grown theme with rich visuals, conveying the brand’s dedication to nature and quality.
The redesigned website features a modern, aesthetically pleasing design that prioritizes user experience and engagement. We implemented responsive design elements to ensure seamless navigation and readability across all devices, leading to improved user satisfaction and lower bounce rates. Additionally, we introduced continuous campaign updates to keep the content fresh and relevant, fostering ongoing user engagement and driving repeat visits.
The refreshed website led to notable growth across several metrics:
Increased Web Traffic: Following launch, the website saw a substantial boost in daily visits, with organic traffic up by 45%.
Improved Organic Search Rankings: Optimized content, along with SEO best practices, significantly improved the brand's visibility on search engines.
Enhanced Customer Satisfaction: Feedback indicated a marked increase in positive customer sentiment, with users finding the site both visually appealing and user-friendly.
Expanded Reach and Brand Credibility: The website’s professional look and modern features boosted the brand’s reputation, appealing to a broader audience and deepening customer trust.