Ottakringer Brewery
Ottakringer is the last large brewery remaining in Vienna, Austria, and is located in Ottakring, the 16th district of Vienna. It's distinctive taste and flavor makes it recognizable in Sweden, Italy, Denmark, Norway, the US, Canada, and South Korea.
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Ottakringer Brauerei, a renowned brewery based in Vienna, Austria, approached us with the challenge of revitalizing their German website. The existing site faced several challenges, including slow load times, a low SEO rating, and a restrictive code base that limited scalability and flexibility. Ottakringer sought a modern, user-centric redesign that would not only address these issues but also showcase their brand's commitment to innovation and quality.
Our team embarked on a comprehensive redesign project, leveraging modern technologies and design principles to create a more engaging and user-friendly website. We focused on upgrading the code base to be more modern, extensible, and flexible, utilizing technologies such as Vue.js and TailwindCSS to build a robust web design system.
The redesigned website features a modern, aesthetically pleasing design that prioritizes user experience and engagement. We implemented responsive design elements to ensure seamless navigation and readability across all devices, leading to improved user satisfaction and lower bounce rates. Additionally, we introduced continuous campaign updates to keep the content fresh and relevant, fostering ongoing user engagement and driving repeat visits.
The impact of the website redesign has been significant, driving measurable improvements in user engagement and web presence:
Enhanced User Experience: The new website has led to an increase in user engagement metrics, with users spending more time on site and exploring a greater variety of content.
Improved Load Times: Faster load times have contributed to a smoother user experience and reduced bounce rates, resulting in higher user retention.
SEO Optimization: The website's SEO rating has significantly improved, leading to higher search engine rankings and increased organic traffic.
Increased Web Presence: The redesigned website has expanded Ottakringer's web presence, reaching a broader audience and driving greater brand visibility and awareness.
As a cherished institution in Austrian beer culture, Ottakringer continues to innovate and evolve, and we are proud to have played a role in their digital transformation journey.
